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Monday, June 17, 2013

Organic industry marketing tool: Food scares in their competitors products

"Sales of organic food and drink soared before the recession, well over doubling from just over £800m in 2000 to £2.1bn in 2008. But they have fallen steadily since, to £1.64bn in 2012 – nearly a quarter below its 2008 peak, according to the Soil Association.
However, industry watchers say the horsemeat scandal has given the industry some cause for hope."

Organic farming hits the skids as recession-hit consumers desert the sector - Green Living - Environment - The Independent:


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