Peach-mango salsa contains 0% of your recommended daily iron content, but if you purchase it from Whole Foods Market (NASDAQ: WFM ) you'll get a full dose of irony. The fast-growing organic grocery chain -- a champion of the "Right to Know" movement attempting to pressure biotech food ingredients to come with labels -- has found itself in the midst of a massive food recall that has also affected Wal-Mart Stores (NYSE: WMT ) , Wegmans, and Trader Joe's. Wawona Packing Company in California has issued a recall on fruits sold to hundreds of stores nationwide from June 1 to July 21 after the food tested positive for Listeriacontamination. If investors aren't aware already, food recalls can have severe detrimental consequences for a company's bottom line.
So where's the irony? All of this could have been avoided with a little help from Sample6, a diagnostics company developing pathogen detection technology powered by synthetic biology. This year the company began selling its first diagnostic, DETECT/L for Listeria contamination, to make the food system safer. The product portfolio at Sample6 could end up saving millions -- or even billions -- of dollars in costs associated with food recalls for food distributors such as Whole Foods Market and Wal-Mart, as well as manufacturers and packagers...
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