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Saturday, March 01, 2014

Why The 'Non-GMO' Label Is Organic's Frenemy : The Salt : NPR

"Never mind the quality, feel the price."

Dan Charles with another home run at The Salt:
It's easy to think of "organic" and "non-GMO" as the best buddies of food. They sit comfortably beside each other in the same grocery stores — most prominently, in Whole Foods Market. Culturally, they also seem to occupy the same space. Both reject aspects of mainstream industrial agriculture.
In fact, the increasingly successful movement to eliminate genetically modified crops (GMOs) from food is turning out to be organic's false friend. The non-GMO label has become a cheaper alternative to organic.
"More and more, there's concern [among organic food companies] that they created a monster," says Mark Kastel, a pro-organic activist who's co-founder of the Cornucopia Institute....
More @ Why The 'Non-GMO' Label Is Organic's Frenemy : The Salt : NPR:

Market choice in action. Duh!




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