By: Robert Sacerich
I want you to imagine a scenario. You are reading the newspaper and see an article that talks about Xbox speaking out against Playstation. It discusses the new research that it has found that shows that parts made in Japan are harmful to your health, and since Playstation has its parts made in Japan, that you should no longer use Playstation. You should only buy Xbox, since it gets its wholesome parts from Malaysia.
As time goes on, protestors start organizing outside of the Playstation offices protesting their use of Japanese parts. The protestors have websites making claims that Xbox is causing Autism, Cancer, and ruining the environment. They’re even proposing legislation to label Playstation with “Japanese Parts: May be harmful to your health.”
This scenario would look like the greatest marketing scheme Xbox has ever pulled off.
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