Proposition 37. Putting 'Scary' Labels on Food Might Not Scare People As Much As You'd Think.

David Ropeik at Think Big:

California voters will be asked in November whether the state should require labels to inform consumers that their food contains genetically modified ingredients. Supporters base their case on scientific evidence they claim indicates various harms from GM food. Opponents say the proposition is just trying to scare people out of buying products that scientific evidence says are safe. But both sides are overlooking a huge body of evidence about the psychology of risk perception, and how people feel about risk when they have choice, that suggests that even if Prop 37 passes, the Pro side won’t gain as much as they hope and the Anti/business side won’t lose as much as they fear...

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