The NYT realise Dan Ropeik has something interesting to say:
WE make all sorts of ostensibly conscious and seemingly rational choices when we are aware of a potential risk. We eat organic food, max out on multivitamins and quickly forswear some products (even whole technologies) at the slightest hint of danger. We carry guns and vote for the candidate we think will keep us safe. Yet these choices are far from carefully considered — and, surprisingly often, they contravene reason. What’s more, while our choices about risk invariably feel right when we make them, many of these decisions end up putting us in greater peril....
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